Welcome to

What we do

We are an independent licensing and brand development company.

Our aim is to build, enhance and extend brands resulting in significant commercial benefit for brands owners and licensees, while giving consumers fun and satisfaction.

Why us?


We offer our expertise and dedication.


Our brand portfolio is focused and select.


We think outside the box.


We enjoy being creative.

What we do



• Identify a brand with licensing potencial.


• Approach the brand owner and negotiate a deal for representation.


• Create, together with the brand owner, a style guide and packaging look.
• Develop brand strategy.
• Negotiate agreements with licencees & retail partners with the right "brand fit".


• Pitch licensees, negotiate and agree license deals.
• Product launch.

“Imagination without vision, is like a brand with no passion” ― Jaco Snoek

Our brands

As brand licensing experts we believe that managing a select portfolio of brands allows us to give them real focus and support which are the key for a successful licensing program.

“The future of branding is marketing with people, not at them.” ― John Morgan


We specialize in extending brands through the strategic and creative development of licensed products. Licensing is an integral part of the marketing mix and is a valuable tool that can help to build brands for the long-term.

Who are we?


With an impresive background in brand licensing, Yolanda Gonzalez decided to create Brand New Day.

Yolanda begins her formal education at Universidad Tecnologica, getting a degree in Marketing, specializing in product development. Later she attends a grade in Textile Design at Universidad Iberoamericana.

She develops a brilliant sales & marketing career working for very important companies such as Procter & Gamble, Sara Lee, Cannon Industries, and Warnerbros Consumer Products Mexico, obtaining wide experience in licensing and product develop.

As of today, Yolanda has 20 consecutive years of sales achievements, 14 of which in licensing business developing specific strategies for a variety of brands, providing the sales force with guide and support.

“When you look at a strong brand, you see a promise.” – Jim Mullen

Contact us

If you are looking to license your brand or have a brand project you want to explore or you just want to have a chat then we want to hear from you!

Please fill in the form below and we'll contact you as soon as we can.

Contact Info

+52 55 5262 8477

Hipólito Taine 245 Piso 3
        Col. Chapultepec Morales
        CP 11570 México DF, México