Brand New Day - One of the most important licensing agencies in Mexico

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Classic Brands

Mafalda, the black-haired girl that hates soup and is in disagreement with adults, was first published the 29th September 1964, in the Primera Plana de Buenos Aires weekly issue. The 9th of March of 1965, with the transfer of the comic strips to the El Mundo Newspaper, the inevitable success of the character took off. Publishing 6 comic strips per week, Mafalda’s popularity was able to cross borders managing to conquer hearts all over South America, and later, Europe. She quickly won a leadership position in the common imaginery.

Precious Moments

Precious Moments is known for featuring thoughtful, inspirational messaging across a full range of products that help people share the gift of love in a tangible way, making special and everyday moments more memorable. Precious Moments makes the world a kinder place by helping people share the gift of love. We do this by putting loving and inspirational messaging into high quality, thoughtful designs.

Lifestyle Brands

Harvard is the oldest higher education institution in the United States, established in 1636 by vote of the Great and General Court of the Massachusetts Bay Colony. Harvard University is located in Cambridge and Boston, Massachusetts. Harvard is the United States’ most famous and searched university in Mexico and Latam.

Art Brands

In 20 years, Ivana Helsinki has become one of Finland’s internationally bestknown art and design brands. Ivana Helsinki is the only Nordic fashion label that has been included in the official calendar of both Paris and New York fashion weeks. The brand’s original approach to designing consists of four elements: art, design, style and film.

The company YU.me was founded in Florence, Italy, by two visionary women with 20 years experience as designers, illustrators and product development consultants in the licensing market. The time to create their own brand has finally arrived and Minu tiny little wonders come to life 2019. Respected for their highly creative and illustrative skills, these women have a deep knowledge of manufacturing processes with a strong product-oriented approach. For this reason, the YU.me team is ready to support it´s licensing partners in translating the brand, concept and style into a licensee´s best selling products.

Hipólito Taine 245 Piso 3
Col. Chapultepec Morales
Del. Miguel Hidalgo
C.P. 11570 CDMX, México

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